Brazil Sports Paid Social
+97%
Av. Month Spend YoY 2023-2024
+186%
Regs YoY 2023-2024
+135%
FTDs YoY 2023-2024
-58%
CPFTD YoY 2023-2024
How Event-Led Strategies and Innovative User Journeys Drove High-Efficiency Acquisitions in Brazil’s Regulating Market
BRIEF
Launch Paid Social and Programmatic activity in regulating Brazilian market, driving customer acquisition at highly efficient CPAs while exploring innovative user journey solutions.
SOLUTION:
Deployed regional, team-specific creative & messaging strategy to maximise user acquisition, lifetime value and brand loyalty.
Leveraged Media Players generative AI creative tools and Sportingbet’s CONMEBOL partnership to enable event-led strategy with full coverage of all major sporting fixtures, helping to massively increase scale versus generic-only campaigns.
Explored out-of-the-box user journey solutions, such as automated messenger chats and Typerform quizzes, to complement more traditional acquisition conversion pathways, and increase customer engagement for Sportingbet in Brazil.
RESULTS:
The strategy successfully overcame regulatory challenges and delivered outstanding results in Brazil's regulated market:
- Highly Efficient CPAs: The campaign achieved excellent acquisition volume while maintaining highly efficient CPAs by utilizing personalized, event-led targeting and creatives.
- Significant Scale Increase: The event-led strategy, supported by Sportingbet’s CONMEBOL partnership, helped to dramatically increase scale, particularly during key sporting events. This tailored approach far outperformed generic campaigns, driving higher engagement and more meaningful customer interactions.
- Enhanced User Engagement and Brand Loyalty: By creating customized experiences for Brazilian audiences, particularly through interactive platforms like messenger chats and quizzes, the campaign fostered strong engagement and brand loyalty, ultimately boosting player lifetime value.
Through the use of innovative creative solutions, a tailored event-driven strategy, and inventive user journeys, the Paid Social and Programmatic campaigns in Brazil achieved substantial acquisition growth and brand recognition in this highly competitive, regulating market.
other work
