COLOMBIA SPORTS & CASINO
+71%
SPEND YoY 2023-24
+57%
REGS YoY 2023-24
+109%
FTDs YoY 2023-24
+97%
NGR YoY 2023-24
How AI-Driven Strategies Boosted Colombia's Sportsbook and Casino Acquisitions by 109% During Key Tournaments
BRIEF
Scale Paid Social and Programmatic activity across both Sports and Casino in Colombia, taking over account strategy & management from in-house team that was struggling to drive meaningful results.
SOLUTION
Utilised Media Players generative AI offering to rapidly improve casino performance, which had performed inefficiently with generic creative gamepack strategy.
Recognized Colombia-specific market trends, such as increased betting demand for national team matches versus club football fixtures, which helped to maximize potential of acquisition opportunities, and led to record breaking sportsbook results during the 2024 Copa America and European Championships.
Quickly scaled activity to achieve record breaking Paid Social performance and become second top performing paid channel after Paid Search, improving proportion of Paid Social FTDs versus overall FTDs from 2% to 19%.
RESULTS
The strategy delivered remarkable year-over-year (YoY) growth across key metrics from 2023 to 2024:
- +71% Increase in Spend YoY:
The team strategically increased ad spend to capture more opportunities in both casino and sportsbook markets, leading to substantial growth in customer acquisition. - +57% Increase in Registrations YoY: Optimized campaigns across Paid Social and Programmatic channels attracted more users to register, laying the foundation for stronger conversions.
- +109% Increase in First-Time Deposits (FTDs) YoY: The AI-powered creative strategy and event-driven sportsbook campaigns helped more than double the number of FTDs, particularly during major sporting events.
- +97% Increase in New Gross Revenue (NGR) YoY: The surge in FTDs and improved performance of both the casino and sportsbook verticals contributed to a near doubling of revenue, showcasing the strategy’s impact on overall business growth.
Through the integration of generative AI, market insights, and a focused scaling effort, the Paid Social and Programmatic campaigns not only turned around underperforming activities but also delivered record-breaking results in Colombia across both Sports and Casino verticals.
other work
