US CASINO PROGRAMMATIC
+45
FTD Against Target
-31%
CPFTD Against Target
+27%
CONVERSION UPLIFT From Brand study
+88%
SEARCH UPLIFT From Brand study
How Dynamic Programmatic and Native Campaigns Drove +45 FTDs and Boosted Search by 88% Across NJ, PA, and MI
BRIEF
Drive acquisition growth and enhance brand recognition through Programmatic Display & Native campaigns in NJ, PA, and MI YoY 2022-2023. Continue to scale efficient performance growth throughout 2024.
SOLUTION
Utilised DSP latest predictive audience technology, coupled with third party user interest data and contextual targeting, to drive strong acquisition volume at excellent efficiency.
Expanded from previous activity, which was display only with static JPG creatives, to dynamic creatives (dynamic weather and location feeds), native formats, CTV and audio ads.
Introduced retention and reactivation campaigns to boost player retention and lifetime value.
RESULTS
The strategic campaign enhancements delivered impressive results:
- +45 First-Time Deposits (FTD) Above Target: The introduction of dynamic creatives, native ads, and multi-channel strategies helped surpass FTD goals and drive substantial growth in new customers.
- -31% Cost Per First-Time Deposit (CPFTD) Against Target: Despite the increase in FTD volume, the campaign managed to lower acquisition costs, demonstrating the efficiency of predictive audience targeting and creative expansion.
- +27% Conversion Uplift from Brand Study: The use of dynamic and contextual ads led to a significant uplift in conversion rates, confirming the impact of tailored messaging and expanded formats.
- +88% Search Uplift from Brand Study: Enhanced brand recognition from the Programmatic Display and Native campaigns led to a significant increase in organic search activity, demonstrating improved brand visibility and consumer interest.
By expanding creative formats, utilizing cutting-edge audience targeting technology, and focusing on retention and reactivation, the Programmatic and Native campaigns not only exceeded acquisition targets but also solidified the brand's presence across key markets in NJ, PA, and MI. The results showcased a successful scaling of performance that set the stage for continued growth in 2024.
other work
