Product
Bespoke demand-side platform and GenAI tools
MP DSP, a bespoke demand-side platform, and AdDev, a GenAI tool, provide cutting-edge solutions to enhance ad delivery and creative development.
MP DSP
The Ultimate Programmatic Media Buying Platform for iGaming
Media Players’ DSP (MP DSP) is a powerful programmatic media buying platform tailored specifically for iGaming brands. Trusted by some of the world’s most reputable operators, MP DSP is designed to drive new depositors through targeted, data-driven campaigns across a global network.
Key Features:
Global Reach:
With integration into over 60 SSPs, MP DSP provides unparalleled global reach, covering 97% of quality biddable publishers. You can launch campaigns in over 35 countries, with access to 1.2 trillion daily impressions, ensuring your ads reach the right audience at scale.
Advanced Targeting:
MP DSP offers sophisticated targeting capabilities, including demographic, geo-locational, contextual, and behavioral targeting. The platform’s advanced AI and machine learning algorithms optimize campaigns in real-time, enhancing efficiency and driving higher conversions.
Data-Driven Insights:
MP DSP’s custom-built data management platform allows for seamless integration of 1st party data, enabling precise targeting of look-alike audiences. This data-driven approach ensures that campaigns are constantly refined to achieve the best possible results.
Bespoke Technology:
Developed over nearly a decade with an investment exceeding £12 million, MP DSP’s proprietary technology provides full control and transparency over your campaigns. This ensures that over 90% of your budget is spent on media, maximizing your ROI.
Brand Safety:
MP DSP takes brand safety seriously, employing multiple layers of protection, including DSP and SSP blacklisting, access to the Infringing Websites List, and adherence to IAB standards. These measures protect your brand while ensuring compliance with industry guidelines.
Personalized Service:
Every client is assigned a dedicated account manager with deep iGaming industry expertise, ensuring a tailored approach that meets your specific needs and goals.
Proven Success:
MP DSP has a track record of delivering impressive results for iGaming brands, generating over 10,000 new depositors monthly from tier 1 publishers. Case studies highlight significant growth in markets such as LATAM, where MP DSP has helped brands achieve CPAs well within benchmarks, scaling campaigns from £5,000 to £500k monthly.
Why Choose MP DSP?
MP DSP is more than just a media buying platform; it’s a comprehensive solution designed to drive sustainable growth for iGaming brands. With its combination of global reach, advanced technology, data-driven insights, and a commitment to brand safety, MP DSP is the partner you need to elevate your marketing efforts and achieve lasting success in the competitive iGaming landscape.
AdDev
AdDev offers a powerful suite of features designed to simplify and enhance the creation of photorealistic, professional ad assets. By harnessing GenAI technology, AdDev further refines content generation, ensuring consistently high-quality outputs.
Features:
Custom Models: (Sports)
Exclusive access to custom-built models ensures high-quality, photoreal imagery, setting AdDev apart from generic AI generators.
Prompt Library Tool:
Empowers users to select specific scenes curated by AdDev, bypassing randomness and low-quality outputs common in AI-generated content.
Custom Tools (Face Detection/Enhancer):
The face enhancement tool elevates the quality of photorealistic imagery, ensuring even higher fidelity and realism in generated images.
Intuitive Interface:
A combination of preset dropdowns and open text input streamlines the image generation process, making it accessible even to users without expertise in prompt engineering. Reduces creative time and cost.
Fully Customizable Ad Builder Tool:
Enables the creation of professional static assets with ease, with direct exporting to Meta ad libraries for efficient publishing.
Get in touch if you're interested in learning more or would like a demo of any Media Players products.