DATA

Our proprietary Data ecosystem integrates with clients' systems, using custom data pipelines to connect platforms, warehouses, and tracking tools, optimizing performance through AI automation and predictive insights.

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Media Players Data Science Heritage

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PREDICTIVE ANALYTICS
We use advanced analytics to identify customer groups with shared behaviors, emotions, and motivations to increase conversions and reduce costs.

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ADDRESSABLE ADVERTISING
We create cost-effective, personalized engagement strategies that avoid wasted ad spend and deliver relevant offers to the right customers.

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Media Players Data Ecosystem

• A robust data ecosystem integrating any platform or data source
• Complimenting client’s existing reporting suite
• Granular tracking drives efficient performance at scale through cohort segmentation and personalization
• AI Automation & Creative products take performance to the next level, maximizing acquisition and customer LTV

Feeds come from platform, 3rd party, and 1st party sources, while outputs include attribution, automation, and AI-powered creative.

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24/7 REPORTING DASHBOARDS

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TOP LEVEL PERFORMANCE
We provide top-level performance insights, including detailed channel performance breakdowns, monthly budgets and targets, MTD results and pacing, month-end forecasts, trend comparisons across multiple timeframes, seasonality analysis, and value predictions like LTV.

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GRANULAR BREAKDOWNS
We provide granular breakdowns of results by product vertical, channel, platform, placement, audience, user journey, device or operating system, creative asset and copy, creative type (AI, UGC), format (static, motion, playable), and even specific sporting events or casino games.

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COMPREHENSIVE INSIGHTS
We offer comprehensive insights with channel-specific and campaign data, 24/7 availability, full performance transparency, and complete customization, enabling marketing teams to optimize effectively. All stakeholders have access to the same accurate data source for forecasting, allowing them to capitalize on trends and opportunities.

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AUTOMATION

Media Players custom built automation solution will provide and implement real-time budget recommendations on ad platforms.

These recommendations will be based on historical performance data and enriched with contextual information. This combination will be used by our proprietary AI tool to accurately predict performance and capitalize on key opportunities.

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CONSIDERATIONS
We take into account various considerations, including channel, platform, day of the week, time of day, yearly seasonality, sport, strength of schedule, fixture list, team following, holidays, and historical performance.

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OUTPUT
We provide real-time recommendations for optimal decision-making, responding to multiple signals consistently and reforecasting as needed. This approach allows us to capitalize on trends and opportunities, maximize the volume and value of conversions, ensure efficient budget pacing, and scale activity effectively.

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With our comprehensive data ecosystem, AI-driven tools, and real-time automation, Media Players enables smarter decision-making, efficient budget pacing, and scalable performance.

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